Pure Renewal PLUS Stylist Kit

Results for up to 12 weeks

Zero Formaldehyde Keratin Smoothing Treatment

Pure Renewal PLUS is a truly groundbreaking, ZERO formaldehyde keratin smoothing system. This proprietary treatment is a powerful blend of carbocysteine, glyoxyloyl and amino acids, perfectly formulated to provide salons a legitimate alternative to traditional keratin treatments that contain formaldehyde.

Pure Renewal PLUS provides maximum curl and volume reduction without a permanent structural change to the hair, and without the use of aldehydes, thioglycolate or sodium hydroxide.